Milo Sejuk

Nestle Products has introduced a Milo Sejuk pre-mix stick packet product specially formulated to dissolve in cold water and easy to prepare that children can do it themselves.


"Just tear the stick packet, pour the ingredients into a glass, add cold water and you have our cold Milo drink," said Nestle Products' executive director for coffee and beverages unit Don Howat at the launching of Milo Sejuk at The Curve in Mutiara Damansara here yesterday.

"It's like getting a cold Milo drink from our Milo vans but with this stick packet product, you can do it yourself almost everywhere without having to queue to get it from a Milo van."

Howat said the 'straight off-the-van' Milo Sejuk have the same goodness as other Milo products such as Protomalt and Antigen-E and skimmed milk powder which is a good source of energy for a balanced diet.
"Milo has captivated families around the world for six decades and we have high expectations for Milo Sejuk to be as popular as a cup of hot Milo."

Milo Sejuk retails for RM11 per box of 15 stick packets (with complimentary free glass while stocks last) and RM5 for a box of six stick packs.

Nestle Price Increase

Updated : 16 April 2011
We just got confirmation on the price increase! Attached is the letter of confirmation by Nestle!

Not only have they increase the price, they have also set the minimum price hypermarkets can sell our favourite products! They call it the Brand Equity Policy for Diamond SKUs! Looks like we are now forced to pay more for Nestle products!

---------------------------------------------------------------------------------------------------------------------------
Price increase on Milo confirmed along with many other products!

Milo
Nescafe
Coffeemate
Ice Cream
Breakfast Cereals - Koko Krunch, Honey Stars, etc
Petfood - Frieskies, Purina
All fending products

The prices are confirmed to increase by 4-5% dependng on products. We are working to get you the latest prices by Nestle soon. Stay tuned!

-------------------------------------------------------------------------------------------------------------
Rumours have had it that Nestle Malaysia is about to increase the price of Milo again. This event makes it the second time in 2011 that prices of Milo have increase! Nestle is saying that the increase is unavoidable due to the international pressure of commodity prices. The level of increase is yet to be confirmed but the news is that it will be by early May!

Milo lovers are advised to stock up on the product as soon as possible to avoid the increase.

I guess that after this, Mamak will increase price of Milo again. It is already the most expensive drink in Mamak and its about to get worst. I guess we should now declare Mamak as Cafe Mamak very soon.

Coffeemate

Non-dairy creamers are liquid or granular substances intended to substitute for milk or cream as an additive to coffee or other beverages. They do not contain lactose and are therefore not dairy products; accordingly, some parts of the world require the alternate term non-dairy whiteners that does not imply the presence of real cream.

History

The first commercial powdered creamer was "Pream" in 1952; made from dehydrated cream and sugar it had the problem of not dissolving easily because of the protein in the milk. Six years later Carnation developed "Coffee-Mate Non Dairy Creamer", which did dissolve as it replaced most of the milk product with dried vegetable oil.

The world's first non-dairy powdered creamer, Coffeemate, was first introduced to the American public in 1961. Coffeemate now sells twenty varieties of powder creamer and thirty-eighty varieties of liquid creamer, the most common flavors being The Original Coffee Creamer, French Vanilla, and Hazelnut which come in Regular, Fat-Free, and Sugar-Free.

Ingredients

To replicate the mouthfeel of milk fats, non-dairy creamers often contain vegetable-based fats, although non-dairy non-fat creamers/whiteners also exist. Other common ingredients include sodium caseinate (a milk protein (casein) derivative that does not contain lactose), corn syrup or other sweeteners and flavorings.

Non Traditional Use

At one point in time, somebody, somewhere decided to see if powdered coffee creamer would ignite in midair, and surely to their amazement, they found that large quantities make beautiful, and pleasant-smelling fireballs. The amateur film scene has jumped on this opportunity to create hollywood-style explosions on a low budget. All one needs is non-dairy creamer, an ignition source (a burning coal or a road flare for example), and a way to propel the creamer (i.e. compressed air or bike pump). One of the key advantages in using coffee creamer is that it only burns in midair; as soon as the creamer touches the ground, it goes out, making coffee creamer a much safer alternative to using gasoline.

Nescafe Price Increase

Similarly to Milo, Nescafe is also rumoured to increase in price! Stay tune for the latest news here as soon as we can find out more!

Remember, all Mamak will now be known as Cafe Mamak!!!

Nestle - The Company

Nestlé S.A. (French pronunciation: [nɛsˈle]) is one of the largest food and nutrition companies in the world, founded and headquartered in Vevey, Switzerland. Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, which was established in 1866 by brothers George Page and Charles Page, and the Farine Lactée Henri Nestlé Company, which was founded in 1866 by Henri Nestlé. The company grew significantly during the First World War and following the Second World War, eventually expanding its offerings beyond its early condensed milk and infant formula products. Today, the company operates in 86 countries around the world and employs nearly 283,000 people.
History
The company dates to 1867, when two separate Swiss enterprises were founded that would later form the core of Nestlé. In the succeeding decades the two competing enterprises aggressively expanded their businesses throughout Europe and the United States.

In August 1867 Charles A and George Page, two brothers from Lee County, Illinois, USA established the Anglo-Swiss Condensed Milk Company in Cham. Their first British operation was opened at Chippenham, Wiltshire in 1873.

Henri Nestle

In September 1867, in Vevey, Henri Nestlé developed a milk-based baby food and soon began marketing it. The following year, 1868, saw Daniel Peter begin seven years of work perfecting his invention, the milk chocolate manufacturing process; M. Nestlé's was the crucial cooperation M. Peter needed to solve the problem of removing all the water from the milk added to his chocolate and thus preventing the product from developing mildew. Henri Nestlé retired in 1875, but the company, under new ownership, retained his name as Farine Lactée Henri Nestlé.

In 1877 Anglo-Swiss added milk-based baby foods to its products, and in the following year the Nestlé Company added condensed milk, so that the firms became direct and fierce rivals.

In 1905 the companies merged to become the Nestlé and Anglo-Swiss Condensed Milk Company, retaining that name until 1947, when the name Nestlé Alimentana SA was taken as a result of the acquisition of Fabrique de Produits Maggi SA (founded 1884) and its holding company, Alimentana SA of Kempttal, Switzerland. Maggi was a major manufacturer of soup mixes and related foodstuffs. The company’s current name was adopted in 1977. By the early 1900s, the company was operating factories in the United States, United Kingdom, Germany and Spain. World War I created new demand for dairy products in the form of government contracts; by the end of the war, Nestlé's production had more than doubled.

After the war, government contracts dried up and consumers switched back to fresh milk. However, Nestlé's management responded quickly, streamlining operations and reducing debt. The 1920s saw Nestlé's first expansion into new products, with chocolate the company's second most important activity.

Nestlé felt the effects of World War II immediately. Profits dropped from US$20 million in 1938 to US$6 million in 1939. Factories were established in developing countries, particularly Latin America. Ironically, the war helped with the introduction of the company's newest product, Nescafé ("Nestlé's Coffee"), which was a staple drink of the US military. Nestlé's production and sales rose in the wartime economy.

The end of World War II was the beginning of a dynamic phase for Nestlé. Growth accelerated and companies were acquired. In 1947 came the merger with Maggi seasonings and soups. Crosse & Blackwell followed in 1950, as did Findus (1963), Libby's (1971) and Stouffer's (1973). Diversification came with a shareholding in L'Oréal in 1974. In 1977, Nestlé made its second venture outside the food industry by acquiring Alcon Laboratories Inc.

In 1984, Nestlé's improved bottom line allowed the company to launch a new round of acquisitions, notably American food giant Carnation and the British confectionery company Rowntree Mackintosh in 1988, which brought the Willy Wonka Brand to Nestlé.

The first half of the 1990s proved to be favorable for Nestlé: trade barriers crumbled and world markets developed into more or less integrated trading areas. Since 1996 there have been acquisitions including San Pellegrino (1997), Spillers Petfoods (1998), and Ralston Purina (2002). There were two major acquisitions in North America, both in 2002: in June, Nestlé merged its U.S. ice cream business into Dreyer's, and in August a US$2.6 billion acquisition was announced of Chef America, the creator of Hot Pockets. In the same time frame, Nestlé came close to purchasing the iconic American company Hershey's, one of its fiercest confectionery competitors, though the deal fell through. Another recent purchase included the Jenny Craig weight loss program for US$600 million.

In December of 2005, Nestlé bought the Greek company Delta Ice Cream for €240 million. In January of 2006, it took full ownership of Dreyer's, thus becoming the world's biggest ice cream maker with a 17.5% market share.

In November of 2006, Nestlé purchased the Medical Nutrition division of Novartis Pharmaceutical for $2.5B, also acquiring in 2007 the milk flavoring product known as Ovaltine.

In April of 2007, returning to its roots, Nestlé bought baby-food manufacturer Gerber for $5.5 billion.
In December of 2007, Nestlé entered in a strategic partnership with a Belgian chocolate maker Pierre Marcolini. Nestlé agreed to sell its controlling stake in Alcon to Novartis on 4 January, 2010. The sale was to form part of a broader US $39.3 billion offer, by Novartis, for full acquisition of the world’s largest eye-care company.

Management

The executive board, a distinct entity from the board of directors, includes:

• Peter Brabeck-Letmathe, Chairman of the Board of Directors, Nestlé S.A.

• Paul Bulcke, Chief Executive Officer, Nestlé S.A.

• Werner Bauer, Executive Vice President, Nestlé S.A., Chief Technology Officer, Head of Innovation, Technology, Research & Development

• Friz van Dijk, Executive Vice President, Nestlé S.A. Asia, Oceania, Africa, Middle East

• Luis Cantarell, Executive Vice President, Nestlé S.A. United States of America, Canada, Latin America, Caribbean

• José Lopez, Executive Vice President, Nestlé S.A. Operations, GLOBE

• John J. Harris, Executive Vice President, Nestlé S.A. Chairman & CEO of Nestlé Waters

• Nandu Nandkishore, Executive Vice President, Nestlé S.A. CEO of Nestlé Nutrition

• James Singh, Executive Vice President, Nestlé S.A. Finance and Control, Legal, IP, Tax, Global Nestlé Business Services

• Laurent Freixe, Executive Vice President, Nestlé S.A. Europe

• Petraea Heynike, Executive Vice President, Nestlé S.A. Strategic Business Units, Marketing, Sales and Nespresso

• Marc Caira, Deputy Executive Vice President, Nestlé S.A. Head of Nestlé Professional Strategic Business Division

• Jean-Marc Duvoisin, Deputy Executive Vice President Nestlé S.A. Head of Human Resources and Centre Administration

• David P. Frick, Senior Vice President and ex officio Member of the Executive Board

According to a 2006 global survey of online consumers by the Reputation Institute, Nestlé has a reputation score of 70.4 on a scale of 1–100.

Earnings

In 2009, consolidated sales were CHF 107.6 billion and net profit was CHF 10.43 billion. Research and development investment was CHF 2.02 billion.

• Sales by activity breakdown: 27% from drinks, 26% from dairy and food products, 18% from ready-prepared dishes and ready-cooked dishes, 12% from chocolate, 11% from pet products, 6% from pharmaceutical products and 2% from baby milks.
• Sales by geographic area breakdown: 32% from Europe, 31% from Americas (26% from US), 16% from Asia, 21% from rest of the world.

Joint Ventures

Nestlé holds 26.4% of the shares of L'Oréal, the world's largest company in cosmetics and beauty. The Laboratoires Inneov is a joint venture in nutritional cosmetics between Nestlé and L'Oréal, and Galderma a joint venture in dermatology with L'Oréal. Others include Cereal Partners Worldwide with General Mills, Beverage Partners Worldwide with Coca-Cola, and Dairy Partners Americas with Fonterra.

Kit Kat

A Kit Kat is a chocolate confection which was first created by Rowntree's of York, England, and now produced worldwide by Nestlé, which acquired Rowntree in 1988, except in the United States where it is made under licence by The Hershey Company. Each bar consists of fingers composed of three layers of wafer, covered in an outer layer of chocolate. Each finger can be snapped from the bar one at a time.
History
The origins of the 'Kit Kat' brand stem back to 1911, when Rowntree, a confectionery company based in York in the United Kingdom, trademarked the terms 'Kit Cat' and 'Kit Kat'. Although the terms were not immediately utilised, the first conception of the Kit Kat appeared in the 1920s, where Rowntree launched a brand of boxed chocolates entitled 'Kit Cat'. The 'Kit Cat' product continued into the 1930s, when Rowntree shifted focus and production on strong assortment brands, 'Black Magic' and 'Dairy Box'. With the promotion of alternative products, the 'Kit Cat' brand eventually decreased and was eventually discontinued. The original four-finger bar was developed after a worker at the Rowntree York Factory put a suggestion in a recommendation box for a snack that "a man could take to work in his pack up". The bar launched on 29 August 1935, under the title of 'Rowntree's Chocolate Crisp' (priced at 2d), and was sold in London and throughout Southern England.

The product's official title of 'Rowntree's Chocolate Crisp' was renamed to 'Kit Kat Chocolate Crisp' in 1937, the same year that 'Kit Kat' began to incorporate 'Break' into their recognisable advertising strategy. The colour scheme and first flavour variation to the brand came in 1942, owing to World War II, when food shortages prompted an alteration in the recipe. The flavour of 'Kit Kat' was changed to 'dark', and the packaging abandoned its 'Chocolate Crisp' title, and was adorned in blue. After the war, the title was altered to 'Kit Kat' and resumed its original milk recipe and original red packaging.

Due to a widespread success in the United Kingdom, 'Kit Kat' picked up global supplying and recognition in the 1950s when the brand was shipped to Australia, New Zealand, South Africa and Canada. During the same decade, Donald Gilles, the executive at 'JWT London', created the iconic advertising line "Have a Break, Have a Kit Kat". The brand further expanded in the 1970s, where Rowntree created a new distribution factory in Germany to increase European demand, and established agreements to distribute the brand in the USA and Japan, through the Hershey Corp company and Fujiya company, respectively. In June 1988, Nestlé acquired 'Kit Kat' through the purchase of Rowntree. This gave Nestlé global control over the brand, with the exception of North America, and production and distribution increased with new facilities in Japan and additional manufacturing operations set up in Malaysia, India, and China.

Since Nestlé take over of Rowntree's brands in 1988, there has been much criticism of the way that the company has changed the brands. The Kit Kat recipe was changed from using expensive French flour to cheaper British flour, in the process Kit Kats lost the distinctive 'snap' which featured prominently in almost all the 1970's and 1980's Kit Kat advertising. Later the foil and paper wrapping was changed to plastic.

Variants in the traditional chocolate bar first appeared in the 1990s. 1996 introduced 'Kit Kat Orange', the first flavour variant, to be launched in the United Kingdom. The success was followed by several varieties including mint and caramel, and in 1999 'Kit Kat Chunky' was launched and received favourably by international consumers. Variations of the traditional 'Kit Kat' have continued to develop throughout the 2000s. In 2000, Nestlé acquired Fujiya’s share of the brand in Japan, and also expanded its marketplace in Bulgaria, Russia, Turkey, and Venezuela, in addition to markets in Eastern and Central Europe. Throughout the decade, 'Kit Kat' has introduced dozens of flavours and variations within specific consumer markets, and celebrated its 75th anniversary on the 10th of October, 2010.

The traditional bar has four fingers which each measure approximately 1 centimetre (0.39 in) by 9 centimetres (3.5 in). A two-finger bar was launched in the 1930s, and has remained the company's best-selling biscuit brand ever since. The 1999 'Kit Kat Chunky' (known as 'Big Kat' in the U.S.) has one large finger approximately 2.5 centimetres (0.98 in) wide. 'Kit Kat' bars contain varying numbers of fingers depending on the market, ranging from the half-finger sized Kit Kat Petit in Japan, to the three-fingered variants in Arabia, to the twelve-finger 'Kit Kat' family-size bars in Australia and France. 'Kit Kat' bars are sold either individually or in bags, boxes or multi-packs. In Ireland, the UK, and America, Nestlé also produces a 'Kit Kat' Ice Cream, and in Malaysia, 'Kit Kat Drumsticks'.

In 2010 a new GBP 5 million manufacturing line was opened by Nestlé in York UK. This will produce more than a billion Kit Kat bars each year.

Brand Name and Apperance
Originally named Rowntree's chocolate crisp, the traditional red wrapper of the original bar briefly became blue between 1945–1947. As a result of milk shortages after the end of World War II, the milk chocolate coating was suspended and a dark chocolate was used instead during that period.

The Hershey Company has a licence to produce Kit Kat bars in the United States which dates from 1969, when Hershey executed a licensing agreement for Kit Kat and the Rolo with Rowntree in the United States (and for Oh Henry! in Canada). Nestlé, which has a substantial presence in the US, had to honour the licensing agreement which allows Hershey to retain the Kit Kat / Rolo licence so long as Hershey is not sold. This was a factor in Hershey's failed attempt to attract a serious buyer in 2002.

Hershey's Kit Kat packaging and advertising in the USA has differed from the branding used in every other country where it is sold, although in 2002 Hershey Kit Kats finally started to adopt the slanted ellipse logo used worldwide by Nestlé (though the ellipse is red and the text is white, rather than the other way around). It is possible to purchase the (imported) Nestle version of the Kit Kat Chunky in various specialty shops in the US.

In Norway, a similar product is manufactured by Kraft Foods and sold as Kvikk Lunsj; Kvikk Lunsj XXL is similar to a Kit Kat Chunky.

Marketing and Promotions

After launching in the 1930s, Rowntree's Chocolate Crisp was originally advertised as "the biggest little meal" and "the best companion to a cup of tea". During the Second World War, Kit Kat was depicted as a valuable wartime foodstuff, with the slogan "what active people need". 'Kitty the Kat' arrived in the late 1940s to emphasise the "rich full cream milk" qualities of the bar and, thanks to contemporary improvements in production methods, also highlighted the new and improved 'snap' by responding to a biscuit being broken off screen. The first Kit Kat poster appeared in 1951, and the first colour TV advertisement appeared in 1969.

Since 1957, the slogan for the Kit Kat in the UK and elsewhere has been "Have a break... have a Kit Kat". However, in 1995, Nestlé sought to trademark the "Have a break" portion. After a ten year legal battle, which was contested by rival Mars, the European Court of Justice ruled on July 7, 2005 to send the case back to the British Courts.

In the meantime, Nestlé UK changed the slogan in 2004 to "Make the most of your break". The new slogan was not embraced outside of the UK and recently Nestlé Rowntree has returned to using the original slogan.

Earl Grey Kit Kat- Japan

The "classic" American version of the "Gimme a Break" Kit Kat jingle (in use in the US since 1986) was written by Ken Shuldman (lyrics) and Michael A. Levine (music) for the DDB Advertising Agency. Versions of the original have been covered by Carrie Underwood, Shawn Colvin, and many studio singers, as well as people who have appeared on-camera in the commercials. The jingle was cited in a study by University of Cincinnati researcher James A. Kellaris as one of the top ten "earworms" - bits of melody that become stuck in your head. Another version of the advertising jingle 'Gimme a break' created for Kit Kat "Factory" commercial in the USA was an original recording by Andrew W.K. W.K. was hired to write a new musical version for their "Gimme a break" slogan. Variations on the Andrew W.K. advertisement included executive dance routines in corporate offices, and a network news room. However, the "classic" song has also been used again since the newer version first aired in 2004.

A 1989 advertisement for Kit Kat, in which a giant panda in a zoo "takes a break", came in 30th in Channel 4's "100 Greatest Adverts" poll in 2000.

In late 2004 through to the end of 2006, Nestlé Rowntree sponsored York City F.C.. As a result the club's home-ground, Bootham Crescent, was renamed to KitKat Crescent.

Maggi

Maggi (pronounced [maɡi]) is a Nestlé brand of instant soups, stocks, bouillon cubes, ketchups, sauces, seasonings and instant noodles. The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father's mill. It quickly became a pioneer of industrial food production, aiming at improving the nutritional intake of worker families. It was the first to bring protein-rich legume meal to the market, which was followed by ready-made soup based on legume meal in 1886. In 1897, Julius Maggi founded the company Maggi GmbH in the German town of Singen where it is still established today.

In parts of Europe, Mexico, Malaysia, and Brunei, In German-speaking countries as well as the Netherlands, Czech Republic, Slovenia, Slovakia, Poland and France, "Maggi" is still synonymous with the brand's "Maggi-Würze" (Maggi seasoning sauce), a dark, hydrolysed vegetable protein based sauce which is very similar to East Asian soy sauce without actually containing soy. It was introduced in 1886, as a cheap substitute for meat extract. It has since become a well-known part of everyday culinary culture in Switzerland, Austria and especially in Germany.

The bouillon cube or 'Maggi cube' was introduced in 1908, which was another meat substitution product. Because chicken and beef broths are so common in the cuisines of many different countries, the company's products have a large worldwide market.

In 1947, following several changes in ownership and corporate structure, Maggi's holding company merged with the Nestlé company to form Nestlé-Alimentana S.A., currently known in its francophone homebase as Nestlé S.A..

Today, Maggi is particularly well known in the Baltic states for its dry soups, Bangladesh, India, Australia, New Zealand, Brazil, Philippines, Malaysia, Pakistan, Nigeria, Indonesia and Singapore for its instant Maggi noodles (Maggi Mee).

In West Africa, Maggi cubes are used as part of the local cuisine. Throughout Latin America, Maggi products, especially bouillon cubes, are widely sold with some repackaging to reflect local terminology. In the German, Dutch and Danish languages, lovage has come to be known as "Maggi herb" (Ger. Maggikraut, Du. maggikruid or Da. maggiurt), because it tastes similar to Maggi sauce, although, paradoxically, lovage is one of the few herbs not present in the sauce.

In Indonesia, Maggi is a popular condiment used in flavouring meals.

Nescafe

Nescafé is a brand of instant coffee made by Nestlé. It comes in the form of many different products. The name is a portmanteau of the words "Nestlé" and "café". Nestlé's flagship powdered coffee product was introduced in Switzerland on April 1, 1938 after being developed for seven years by Max Morgenthaler and Vernon Chapman.

Nestlé claims that 3,000 cups of Nescafé are drunk every second.
Nescafé products include:

• Nescafé Original
• Nescafé Classic
• Nescafé Classico
• Nescafé Gold Blend, (in Sweden called 'Lyx' as in 'Luxury')
• Nescafé Gold Blend Decaf, (in Sweden called 'Lyx' as in 'Luxury')
• Nescafé Gold Blend Half Caff
• Nescafé Black Gold
• Nescafe Blend 43
• Nescafé Blend 37
• Nescafé Decaff
• Nescafé Half Caff
• Nescafé Fine Blend
• Nescafé Partners Blend (Fairtrade)
• Café Parisien (The Paris experience)
• Nescafé Suraya
• Nescafé Alta Rica
• Nescafé Alta Rica Decaff
• Nescafé Cap Colombie
• Nescafé Espresso
• Nescafé Red Cup (available in several European countries)
• Nescafé Green Blend (with more antioxidants, available in Sweden)

Nescafé have a speciality range which includes:

• Nescafé Cappuccino
• Nescafé Cappuccino Unsweetened
• Nescafé Cappuccino Skinny
• Nescafé Cappuccino Decaffeinated
• Nescafé Decaffeinated
• Nescafé Latte Macchiato
• Nescafé Latte
• Nescafé Latte Skinny
• Nescafé Ice Java Coffee Syrup
• Nescafé Excella

Nescafé have a Café Flavours range which includes:

• Vanilla
• Irish Cream
• Mocha
• Double Choca Mocha
• Mocha Skinny

Branding and Marketing

Nescafé is a brand within Nestlé. Nescafé can be traced back to the 1930s. In the US, the Nescafé name was used on its products up until the 1960s, Later, Nestlé (owners of the Nescafé brand) introduced a new brand in the United States called Taster's Choice, which supplanted Nescafé for many years.

In the United Kingdom, a television advertisement campaign starring Anthony Head and Sharon Maughan ran in 12 instalments between 1987 and 1993. The first 11 episodes were released as a promotional compilation video called Love Over Gold in 1993. A novelisation of the same name written by Susan Moody (under the pseudonym Susannah James) was released in the same year.

In 2003, the company reintroduced the Nescafé brand in the US, and the product is now known as Nescafé Taster's Choice. It is sold in US supermarkets such as Safeway in both glass and plastic packaging.

While the Nescafé brand was created for soluble coffee, it has subsequently been used as an umbrella brand on a number of instant coffee products, including, in the UK, Gold Blend and Blend 37 freeze-dried coffees.
In 2006, Nescafé launched the new coffee machine system "Dolce Gusto" ("sweet taste" in Italian). The system allows consumers to make various styles of coffees themselves (Cappuccino, Latte Macchiato, Espresso, Lungo, etc.). Additionally, hot chocolate and cold drinks can be prepared with the machine. The machines are now sold in more than 15 countries worldwide. Unlike other Nescafé products, most Dolce Gusto beverages use roasted and ground coffee, instead of instant coffee.

Other marketing activity included Experiential Marketing/Relationship Marketing, which led Nescafé to become the headline sponsor of Good Food show 2008 at Birmingham NEC as part of their campaign to drive awareness of the increased Nescafé collection. 95% of consumers at this popular event rated the Nescafé Collection stand the best at the show. Nescafé used advanced 3D technology to engage their consumers, led by iD Experiential.

In the UK in August 2009, Nescafé unveiled a £43m ad campaign for Nescafé, focusing on the purity of its coffee and featuring the strapline "Coffee at its brightest".

Milo

Milo 1940s can

History

In 1934, Australian industrial chemist and inventor Thomas Mayne developed Milo and launched it at the Sydney Royal Easter Show. Milo began production at the plant located in Smithtown, near Kempsey on the North Coast of New South Wales. The name was derived from the famous Greek athlete Milo of Crotona, after his legendary strength.

Milo Around the World

In Australia and most other countries, the packaging is green and depicts people playing various sports on the tin. An organisation called "Milo Cricket", which operates in most areas by volunteers, gives participating children small packets of Milo to eat or drink. The commercials and taglines are "Go and go and go with Milo". A recent Australian commercial incorporating this slogan depicts four generations of women on a skipping rope singing "and my mum gave me Milo to go and go and go." The tag "I need my Milo Today" is also used, because of the products low glycemic index. The packaging of tins of Milo in Malaysia and Singapore are also green and also have people playing sports on the tins. In Colombia, Milo is closely tied to football (soccer), and the slogan several generations have sung is Milo te da energía, la meta la pones tú ("Milo gives you energy, you set the finish line").

Milo is very popular in Malaysia and Singapore, where the brand name is synonymous with chocolate flavored drinks: Milo has a 90% market share in Malaysia (not the often quoted 90% worldwide share of Milo consumption), and Malaysians were said to be the world’s largest consumers of Milo. This is because Milo was once used as a nutrient supplement when it was first introduced in the country, and has thus gained a reputation as a 'must have' drink for the old and the younger generations. Milo manufactured in Malaysia is made to dissolve well in hot water to produce a smooth hot chocolate drink, or with ice added for a cold drink. "Milo Vans" were often associated with primary school's sports day where pupils queued up to collect their cups of Milo drinks using coupons Milo served locally in kopitiams and mamak stalls offering versions such as "Milo Dinosaur" (a cup of Milo with an extra spoonful of powdered undissolved Milo added to it), "Milo Godzilla" (a cup of Milo with ice cream and/or topped with whipped cream) and "Neslo" (combined with Nescafe powdered coffee).

In Peru, during the 1970s military dictatorship, Milo's powder can labels displayed promotion images of Peruvian motifs, such as photos of Peruvian towns and crops, or zoology and botany, as an educational aid. After 1980, when the military left power, the advertising fit to a sports image.

The Indian version is no longer in production because of intense competition from other beverages.
Nestle has now introduced a Canadian version of Milo. It is made in Canada. It dissolves rapidly like Nesquik, probably due to market expectations, but still retains the malt flavour. It is also sweeter than other varieties. This Canadian variety has been available since early 2006 and is widely available in the above mentioned stores as well as Superstore, Extra Foods and London Drugs. Some East Asian supermarkets (such as T&T Supermarket in Edmonton, Vancouver, Toronto and Calgary) will carry the version imported from China or Hong Kong.

In the United States, Nestle USA markets Milo. In 2010, canned ready to drink Milo from Malaysia could be found in Target stores as well as a variety of local grocery stores. The powdered variety can also be found in some stores.

It can also be found in the UK in some Sainsbury's and Tesco supermarkets, which import it from Kenya or Uganda. Oriental Food specialists, such as Mini Siam Oriental Foods and Hoo Hing also stock it. A similar product called Ovaltine is most popular with UK consumers.

How to prepare

Milo is added to hot or cold milk to make a malted chocolate beverage. It does not dissolve readily in cold milk, and so retains the gritty texture of its raw state. Milo can be stirred into steamed milk or hot water to make a drink akin to hot chocolate or cocoa. Another possible use is making a normal cup of cold Milo and microwaving it for approximately 40–60 seconds. This gives the Milo drink a biscuity cover on top.
Milo is sometimes sprinkled on ice cream, or less commonly breakfast cereals. Milo is often the favoured beverage for the Tim Tam Slam.

Also very popular is the "Magic Milo" which involves adding Milo to a small amount of milk with sugar and whipping it to increase the amount of air in the milk, thereby doubling it in size. Then one adds small amounts of hot water and milk in layers stirring each new layer vigorously to maintain its lightness. A final layer of whipped cream is then topped with extra Milo or chocolate sprinkles. This is more of a 'warm' beverage rather than a 'hot' one and is a more popular version of hot Milo for children.

Milo manufactured outside Australia is customised for local methods of preparation. Milo with ice added is known as "Milo Peng" (alternately, "ping"), "peng" ( 冰 ) meaning ice in Cantonese and Hokkien. In Japan, Milo is marketed as a canned energy drink, available in vending machines. In Hong Kong, Milo is served in Cha chaan teng.

Milo is also a famous beverage in Indian Muslim stalls, or fondly known as Mamak stalls in Malaysia. It is also sometimes used as an alternative to jam and put in bread or also as an ingredient in Roti Canai.

In Trinidad and Tobago and other Caribbean islands, Milo is a popular hot beverage analogous to tea or coffee. In the past Milo was available in Portugal and in Brazil. Nestle Brazil discontinued production of Milo in Brazil to focus on the much-popular domestic brands Nescau and Nesquik. The Chilean version of Milo is still in production and is identical in taste and texture to the one that was once produced in Brazil.

In Nigeria, Milo is also a very popular beverage.